Aabiya Zaidi
Founder, Chérie Lingerie
Created Chérie after struggling to find the right size in Pakistan. Approaches fitting with empathy, honesty, and education.
Expert Bra Fitting / DD–J Cups
Wearing the Wrong Size?
Let's Fix That.
Expert-led bra fittings for DD–J cup sizes and real Pakistani bodies. Most women are wearing the wrong bra size, and you don't have to!
Book Your Private Fitting
Spots limited each week.
"Together, we believe comfort is not a luxury — it’s a necessity."
Meet The Fitters
The experts behind every fitting session.
Wajeeha Zaidi
Co-Founder & Lead Fitter
Former surgeon with deep understanding of anatomy. Combines precision with care for physical and emotional support.
If your bra hurts, it's not your body.
Signs of wrong fit:
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Shoulder dents
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Spillage or gaping
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Back and neck pain
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Constant adjusting
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Feeling unsupported
You were never properly taught how bra sizing works. That's what we're here for.
Get Fitted Properly — Finally.
At Chérie, fitting is education-led. We help you:
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Measure band and cup correctly
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Understand your true size
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Discover DD–J sizes rarely available locally
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Feel supported all day
How It Works
Book a Time
Virtual or in-person in Lahore
Get Expert Guidance
We walk you through measurements
Know Your Real Size
Get personalised recommendations
What Women Are Saying
"I didn't know bras could feel like this. I was wearing the wrong size for 8 years."
Before: Back pain → After: Instant relief
"My shoulders don't hurt anymore. First time I actually felt confident in fitted clothes."
Before: Shoulder dents → After: No marks
"The fitters were kind and professional. I felt relieved, not awkward."
Before: Nervous → After: Total confidence
Frequently Asked Questions
Is it awkward?
Not at all. Private, respectful, judgment-free. Most women feel relieved, not awkward.
Do I have to be on camera for a virtual fitting?
Yes, but only as much as you're comfortable with. You remain in control throughout.
How long does a fitting take?
- Virtual: 30–40 min.
- In-person: 45–60 min depending on styles tried.
Do I have to buy something after?
Rs. 2,500 deposit required. If you purchase, it's offset (fitting free). If not, it's non-refundable as fitting fee.
What sizes do you carry?
30–38 band sizes in A–H cups. Sizes often unavailable locally.
Is my information kept private?
Absolutely. All sessions are confidential and handled with discretion.
