Our Story
At Chérie Lingerie, we’re rewriting the lingerie story for women in Pakistan! Growing up here, we faced the same struggle so many women do—finding high-quality, comfortable bras that actually fit. Add to that the complete lack of professional bra fitting services, and we were left feeling frustrated, unheard, and unsupported (literally).
We knew we weren’t alone in this struggle, and that’s where our mission began: to create a brand that puts expert bra fitting and stylish, comfortable lingerie at the heart of its purpose. Enter Chérie Lingerie—Pakistan’s first lingerie brand offering world-class bra fitting services and a curated range of bras, underwear, and lingerie to make every woman feel her most confident self.
Led by professionally trained bra fitters (and sisters!) Aabiya and Wajeeha, we’re passionate about helping women embrace their bodies and feel amazing at every stage of life. Whether you’re after everyday essentials or luxurious lace, we’ve got you covered with inclusive UK and European sizes designed to fit and flatter every body type.
But Chérie Lingerie is about more than just great bras—it’s about breaking taboos, celebrating individuality, and helping women unleash their confidence. Because when you feel good on the inside, there’s no limit to what you can achieve.
Say goodbye to boring lingerie and hello to a wardrobe upgrade that celebrates you. Life’s too short for uncomfortable bras—join us at Chérie Lingerie and discover what confidence really feels like.
Love,
Chérie xxx